Where Management Theory Meets Industry Practice
ASBM Journal of Management
Welcome to the ASBM University Journal, your one-stop platform to explore cutting-edge research and innovative ideas shaping the future of management.
Charting the Course of Modern Management
About Our Journal
ASBM Journal of Management is a bi-annual international publication of ASBM University devoted to studies on management and related disciplines. Its full text is included in EBSCO Host Database (USA), ProQuest (USA), and J-Gate (India).
The journal’s primary objective is to disseminate research outcomes and innovative ideas in different areas of management. It also aims at developing a symbiotic relationship between theory and practice. Thus the journal expects to contribute to management practice and thereby bring academics closer to industry.
ASBM Journal invites research-based articles, case studies, and book reviews on management and related disciplines. The copyright of all materials accepted for publication in the journal vests with the publishers, i.e., ASBM University.
- ISSN 0974-8512
ASBM Journal of Management
International Journal of ASBM University
Published by
ASBM University
Shiksha Vihar, Bhola (Chandaka), ASBM University, P.O., Bhubaneswar, Odisha, India – 754 012
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The Masterminds
Our Editorial Board
Editor-In-Chief
Biswajeet Pattanayak
Ph.D., D.Litt., D.Sc.
President, ASBM University and Former Professor of IIM Indore, Lucknow & Mumbai
Editor
Kalyan Shankar Ray
Ph.D.
Former Vice-Chancellor, ASBM University
Associate Editor
Phalgu Niranjana
Ph.D.
Pro-Vice-Chancellor, ASBM University
Assistant Editor
Manmath Nath Samantaray
Ph.D.
Dean, Academics & Research, ASBM University
Assistant Editor
Smaraki Pattanayak
Ph.D., FDP (IIMA
Associate Professor, School of Business, ASBM University