ASBM Journal of Management

Where Management Theory Meets Industry Practice

ASBM Journal of Management

Welcome to the ASBM University Journal, your one-stop platform to explore cutting-edge research and innovative ideas shaping the future of management.

Banner ASBMU Journal

Charting the Course of Modern Management

About Our Journal

ASBM Journal of Management is a bi-annual international publication of ASBM University devoted to studies on management and related disciplines. Its full text is included in EBSCO Host Database (USA), ProQuest (USA), and J-Gate (India).

The journal’s primary objective is to disseminate research outcomes and innovative ideas in different areas of management. It also aims at developing a symbiotic relationship between theory and practice. Thus the journal expects to contribute to management practice and thereby bring academics closer to industry.

ASBM Journal invites research-based articles, case studies, and book reviews on management and related disciplines. The copyright of all materials accepted for publication in the journal vests with the publishers, i.e., ASBM University.

ASBM Journal of Management
International Journal of ASBM University

Published by

ASBM University

Shiksha Vihar, Bhola (Chandaka), ASBM University, P.O., Bhubaneswar, Odisha, India – 754 012

FULL TEXT ON

EBSCO Host
Proquest
J-Gate

The Masterminds

Our Editorial Board

Editor-In-Chief

Biswajeet Pattanayak

Ph.D., D.Litt., D.Sc.

President, ASBM University and Former Professor of IIM Indore, Lucknow & Mumbai

Editor

Kalyan Shankar Ray

Ph.D.

Former Vice-Chancellor, ASBM University

Associate Editor

Phalgu Niranjana

Ph.D.

Pro-Vice-Chancellor, ASBM University

Assistant Editor

Manmath Nath Samantaray

Ph.D.

Dean, Academics & Research, ASBM University

Assistant Editor

Smaraki Pattanayak

Ph.D., FDP (IIMA

Associate Professor, School of Business, ASBM University