Current Issue
ASBM University Journal - 2025
The ASBM Journal of Management is pleased to present its latest issue, featuring a selection of thought-provoking research articles that delve into critical contemporary business themes. This issue explores diverse facets of management in today’s dynamic landscape, ranging from consumer behavior in the digital age to data-driven human resource practices and the evolving landscape of retail.
My Circus, My Monkeys: Cultural Appropriation vs Cultural Collaboration
Abhilash Pillai
Words and Frames: The Symbiosis of Cinema and Literature
Mrinal Chatterjee
Harnessing Social Capital for Sustainable Digital Innovation: The Role of Cultural Influences in Ghanaian Organisations
Isaac Dadzie
Next-Generation Retail Experience: Store Design Strategies and Consumer Behaviour in Hypermarkets
Vilas Nair, Arpita Basak
The Effect of Promotion and Pricing Strategy on Online Purchase Decisions
Eka Jiwatha Dharma, Budi Suprapto
Nation-building – NEP 2020 for an Atmanirbhar Bharat
M Venkaiah Naidu
BOOK REVIEW
Lead! Finding Your Leadership Identity
Lead! Developing Your Leadership Style
Biswajeet Pattanayak
