The ASBM Journal of Management is pleased to present its latest issue, featuring a selection of thought-provoking research articles that delve into critical contemporary business themes. This issue explores diverse facets of management in today’s dynamic landscape, ranging from consumer behavior in the digital age to data-driven human resource practices and the evolving landscape of retail.

These are the contents from various submitters you can find in this latest issue:

The Effect of the Zero Moment of Truth on Consumer Purchase Decisions in the Digital World – An Exploratory Study in Thailand
Alby Anand Kurian, Pitchapa Asavalertpalakorn

HR Analytics: A Data-Driven Approach towards Responsible Business
Debabrata Sahoo, Smaraki Pattanayak, Phalgu Niranjana

Customer Perspectives on Organised Retail in Urban Cities of Odisha
Supratim Pratihar, Pratap Kumar Pati

Corporates Driving Zero-Harm Objectives: Safety First or Business First ?
Harbans Lal Kaila

Reverse Logistics in Clothing Rental
Abhijeet Roul, Rutuparna Dash